Craft ‘Ohana encompasses Maui Brewing Co, Maui Hard Seltzer, Maui Island Hard Tea, Maui Vodka Sodas, and Kupu Spirits. I’ve led a wide range of design projects across these brands — from launching Maui Hard Tea and Maui Vodka Sodas to developing limited-release beers and refreshing existing can designs to align with the updated brand identity. I played a key role in Craft ‘Ohana’s rebrand, modernizing its visual presence across packaging, print, and digital platforms — contributing to nationwide retail growth and increased sales. Beyond packaging, I’ve created marketing materials, digital assets, and brand templates to maintain a cohesive, elevated visual identity. Check out the gallery for a glimpse of my work!